http://nexus404.com/Blog/2009/09/09/palm-pixi-smartphone-palm-webos-full-qwerty-keyboard-263-in-multi-touch-screen-integrated-gps/ TFTS - the very latest in technology news, new gadgets and gizmos. From HDTVs to netbooks, cell phones, DSLR cameras, PMPs, DAPs. Tue, 14 Feb 2012 22:52:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://nexus404.com/Blog/2009/09/09/palm-pixi-smartphone-palm-webos-full-qwerty-keyboard-263-in-multi-touch-screen-integrated-gps/#comment-39474 estaples Tue, 15 Sep 2009 19:46:25 +0000 http://nexus404.com/Blog/?p=19903#comment-39474 Palm would be wiser to keep the Pre name for this new device, to harness it's existing equity and association with webOS (e.g. "Palm Pre Pixi" or something like that). This is an aspect of marketing that Apple understands so much better than it's competitors. I think the other players spread themselves wayyyy to thin with so many seemingly unrelated devices for users to keep up with. One on WinMobile's many woes--what ends up being marketed is the device, instead of the platform, as a brand. Palm would be wiser to keep the Pre name for this new device, to harness it’s existing equity and association with webOS (e.g. “Palm Pre Pixi” or something like that). This is an aspect of marketing that Apple understands so much better than it’s competitors. I think the other players spread themselves wayyyy to thin with so many seemingly unrelated devices for users to keep up with. One on WinMobile’s many woes–what ends up being marketed is the device, instead of the platform, as a brand.

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