Nike Intro New Nike+ SportBand [Revised 'Watch' Style Design, Improved Display]

Nike have introduced their latest version of the Nike+ SportsBand which comes in fashionable two-tone color schemes and which sports an improved display with a white background (to aid its readability) as well as enhanced water resistance thanks to wielded seals.

“We’re giving runners a seamless, comprehensive, one-stop online destination for all their needs,” said Leslie Lane Global Vice President and General Manager for Nike Running who introduced the new Nike+ SportBand. “From finding the right gear, the latest event details, tracking progress and connecting to friends through Nike+, we’re helping runners hit a new stride.”

The updated Nike+ SportBand, apart from serving as a wrist watch, will allow end users to gain real-time performance feedback on their distance, pace, time and calories burned with ‘just a glance at their wrist’ and as well as working as a standalone device will, just like its previous iterations, happily pair with Apple’s iPhone, iPod Touch and iPod Nano facilitating the playback of (motivational) music whilst jogging and, yes, it also comes with a customisable homepage allowing users to review their performance and training goals.

New Nike+ SportBand Key Features:

Personalization – The new navigational system includes a customizable homepage for members providing at-a-glance views of your training, progress in goals and challenges, and your Nike+ Mini. Now runners can personalize every run to illustrate their mood, weather, terrain, route and more.

Find Your Friends – Runners will now be able to search for like-minded and similarly-skilled runners, accept new friend requests and initiate challenges in conjunction with their favorite social media platforms. And because no good run should go unpublished, runners can broadcast their own successes beyond Nike+, with automatic updates to Facebook status, Twitter feeds and much more.

Upgraded Challenges – Once runners tap into their own personal running network, Nike+ will now recommend challenges from the gallery to help inspire a little healthy competition with other runners who have similar running styles or profiles.

New Shoe Finder – This feature asks runners to answer a few simple questions in order to receive a customized shoe recommendation based on the latest shoe technology.

Improved Goals and Challenges – In addition to helpful news, training tips, and event details, the newly redesigned site also features new professional coaching programs from some of Nike’s top running coaches and athletes. Runners can choose from a pre-set coaching program, or personalize their own routine and goals with more flexibility.

Set to release is the US from July 15^th the improved Nike+ SportBand will set you back just shy of $60.