ATI Radeon HD 4770 Graphics Card

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ATI have officially introduced their PCI Express 2.0 x16 ATI Radeon HD 4770 Graphics Card which, apart from being ATI’s first desktop graphics card to utilise a 40 nanometer manufacturing process, promises considerable bang for your buck with pricing starting at around a mere $99.

Billed as offering an ‘impressive cinema-quality home entertainment experience’, the ATI Radeon HD 4770 boasts second generation AMD Unified Video Decoder (UVD 2.0) technology, HDMI connectivity, full DirectX 10.1 support as well as picture-in-picture (PiP), HD upscaling and 7.1 surround sound HD audio processing on-board and, if you’re looking for more clout, the HD 4770 naturally supports ATI CrossFireX technology allowing you to hook up a secondary card for what ATI term as ‘a near-linear increase in performance’.

“Consumer pressure in this economic downturn is shifting demand to lower prices and the price band around $100 has the highest demand and highest volume,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD who introduced the ATI Radeon HD 4770. “AMD has responded with the launch of the ATI Radeon HD 4770, targeting this market with cutting-edge technologies like 40 nm processors, support for DirectX 10.1 gaming and GDDR5 memory. This strategy stands in stark contrast to the old ‘trickle down’ technology approach some still use to address this important segment.”

There’s no word from ATI concerning specific availability at this juncture, but if you’re looking for a budget graphics card that, whilst being light on the pocket boasts an impressive array of features both in terms of gaming and HD entertainment, the ATI Radeon HD 4770 undoubtedly warrants further investigation.