Gemei HD-660 720p HD Portable Media Player [Budget Price, Impressive]

Another day, another cut-price Chinese made PMP, or so it would seem, but we have to say that, on initial inspection at least, it’s hard not to be impressed by the Gemei HD-660 portable media player and in particular the scope of features it offers for the equivalent of a mere $88.

Built around a 4.3″ 16:9 aspect ratio 480 x 272 display, the Gemei HD-660 will, as you’d expect, happily play ball with a host of audio and video file formats (specifically MP3, WMA, APE, FLAC, RM, RMVB, AVI, FLV) as well as naturally supporting JPG, BMP and PNG files whilst also offering an integrated FM radio tuner with recording capabilities. But where the Gemei HD-660 really stands out is its ability to play 720p HD quality video on suitable external displays via a supplied video cable whilst, in terms of endurance, the Gemei HD-660 hardly under whelms with its 2,000mA lithium-ion battery life offering up to a purported 15 hours of audio or 6 hours of video playback (not magnificent, certainly, but we’ve seen a great deal worse offered by PMPs that will set you back significantly more).

Additionally, apart from sporting USB 2.0 connectivity allowing the Gemei HD-660 to be hooked up to both Windows and Mac based systems, you can also factor in a remote control, a footprint of a mere 123 x 76 x 15mm and TF memory card support.

Agreed, the Gemei HD-660’s features are hardly cutting edge, but for $88 few would argue that, in terms of bang for buck, it’s hard to fault this particular PMP – however much one might like to.