Lego Branded Digital Camera & MP3 Players Announced

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The fact that a company that has long since been a well respected household name thanks to moulding little plastic block together still manages to go from strength to strength is testament to Lego’s forward thinking business acumen and its ability to adapt to each and every generation and now, coming on top of its advance into robotics, you’re kids will soon be able to avail themselves of official Lego branded ‘kids tech’ such as digital cameras, MP3 players, Walkie Talkies and, well, who knows where this could all lead?

The new line-up of Lego branded tech aimed specifically at children is the result of a licensing agreement with Digital Blue – a company well versed with producing kids tech thanks to having already produced Disney and Batman related electronic toys and whilst the new electronic Lego toys will not, it seems (rather understandably), actually come apart – requiring you to rebuild them – there’s no doubt that they’ll find favour with both children and Lego aficionados of whatever age alike.

No new as yet concerning any release schedule or specific pricing across the new range but the moment they hit the Lego store we’ll endeavour to give you a heads up.