Motorola AURA Luxury Cell Phone Now Shipping

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Motorola’s new AURA luxury cell phone which, according to Motorola, boasts ‘the world’s first 16 million color, circular display’ comprising of a scratch-resistant, 62-carat, Grade 1 sapphire crystal lens, has now begun shipping though, as you’d expect, the Motorola AURA’s price tag is not for the faint hearted.

Billed as being an exquisitely performing device designed to the highest standards, the Motorola AURA’s specifications certainly impress with the device apparently consisting of over 700 individual components whilst its Swiss made ‘assisted-opening’ blade mechanism alone utilizes no less than 130 precision ball bearings and three tungsten carbon carbide coated main gears. Additionally you’re looking at stainless steel housing complete with chemically etched details finished with a protective PVD, mirror finished coating (the same as used on luxury watches, Motorola is at pains to point out).

Putting the Motorola AURA’s decidedly cool (and rather classic) aesthetics aside, in terms of functionality the AURA is a quad band (850/900/1800/1900 MHz) with GPRS and EDGE  handset measuring 1.87” x 3.81” x .7.30” with its circular LCD, 1.55 diameter display offering 300ppi resolution, offering a wholly insipid 2 megapixel camera (which is faintly ridiculous considering the AURA’s price tag – which we’ll get to in a minute), stereo Bluetooth 2.0+EDR and has a purported battery life of up to 400 hours standby and up to 7.3 hours talktime.

A beautiful if, from a functionality perspective, a somewhat rather uninspiring handset, the unlocked Motorola AURA will set you back a cool $2,000 and if looks were everything we don’t doubt that the premium is wholly deserved – but if you’re looking for a handset that’s positively brimming with features there’s (far) better deals to be had though, personally, its beauty certainly wins us over.