
Pizza Hut have today announced the immediate availability a new downloadable widget, known somewhat unimaginatively as the ‘Pizza Hut Shortcut’, which will allow users who are either unable or unwilling to pick up a handset or leave their PCs – or visit the Pizza Hut website, for that matter – to order pizzas directly from ‘comfort’ of their computer desktops.
Brian Niccol, Pizza Hut CMO, announced the new widget stating that ‘more and more customers are finding that ordering from our Web site is fast and easy…Now with the Pizza Hut Shortcut, we are taking our customer focus to the next level with the fastest way to place an order in the national pizza chain category.”

Apart from serving to add yet more (arguably needless) clutter to our desktops, the new Pizza Hut widget naturally requires the user to register prior to downloading the application which is unfortunate as our ‘Just Can’t Be Arsed To Do A Great Deal Auto Registering Widget’ has temporarily crashed. Damn.
On a less flippant note, however, for those that cannot leave the house for whatever reason and who are unable to use either telephones or navigate around standard websites, yet, curiously, can manage to go to this particular website, register their details, download the ‘Pizza Hut Shortcut’ and choose their pizza prior to going to the front door to pick up the resulting delivery, we suspect this will be a boon and something to get very excitable about (in a fashion that doesn’t require any particularly strenuous facial expressions, gestures, elaborate moon-walking, etc).
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