Western Digital My Passport Essential External Portable Hard Drives Get New Colours

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Following on from the increasing trend to offer peripherals in all manner of colours, and hot on the heels of even the likes of Microsoft embracing the idea that colour choice is indeed a selling point, Western Digital have announced a new range of colour schemes for their My Passport Essential 320GB, 250GB, 160GB and 120GB external portable hard drives.

Adding a further ten colours to their My Passport Essential HDDs, including the obligatory vibrant pink (pink is still the new black, apparently) the new colours are apparently devised to satisfy your ‘appetite for style’ though, at the time of writing, I’m trying to conjure an appetite for the Pot Noodle sat in the desk in front of me rather than one for style – not that I’m suggesting Western Digital could possibly assist me in such respect.

The new colours available, supplementing the original all black affair, apart from the aforementioned pink consist of brilliant orange, super sunny yellow, raindrop blue, arctic white, deep viola, cherry red, ultra mint, real red and intense blue. Alas, no ‘Cordory Beige’ – such a disappointment.

Western Digital