Microsoft Officially Cease Xbox 360 HD DVD Player Unit Production

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Following on from our post a couple of days back concerning an apparent leak relating to apparent trials at Microsoft of an Xbox 360 Blu-ray player add-on, in which we questioned just how long it would be before Microsoft announced that it would cease production of its Xbox 360 HD DVD unit, a press statement just released from MS confirms that the drive will no longer be manufactured.

Official Statement – Microsoft Cease Production of Xbox HD DVD Drive:

‘As a result of recent decisions made by Toshiba, Hollywood studios, and retailers, Microsoft plans to withdraw from HD DVD. Xbox will no longer manufacture new HD DVD players for the Xbox 360, but we will continue to provide standard product and warranty support for all Xbox 360 HD DVD Players in the market. As we stated earlier, we do not believe this decision will have any material impact on the Xbox 360 platform or our position in the marketplace. HD DVD is one of the several ways we offer a high definition experience to consumers and we will continue to give consumers the choice to enjoy digital distribution of high definition movies and TV shows directly to their living room, along with playback of the DVD movies they already own.’

[via]