Retailer Offers To Trade Toshiba HD DVD Players & Recorders For Blu-ray Devices From Sony, Panasonic or Sharp

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It’s not often that you hear of a retailer who seemingly genuinely cares about their customers these days but, when it comes to customers who opted to purchase Toshiba HD DVD players and recorders, Edion, who own a series of electronic stores, have offered its customers a trade in whereby they can bring back Toshiba HD DVD players and recorders and trade them in for Blue-ray devices from Sony, Panasonic or Sharp.

According to Tech.co.uk, the offer from Edion will remain in place throughout March allowing its customers to return any of seven Toshiba HD DVD decks purchased from the store to trade them in for Blu-ray models from the aforementioned manufactures (though, as the Blu-ray devices are more expensive than the HD DVD units the customers will, understandably, be required to make up the shortfall).

Great news if you happen to live in Japan, where Edion’s stores are based, however if you happen to live outside Japan we suspect that any store you purchased a HD DVD player from will probably just smile wryly should you try to return the device.

Needless to say, we salute Edion for actually caring about those who have been caught up in the HD format war who happened to make the wrong choice and are now left with a device that will gain little if any support in the future.