Sonim Invite the World’s Media to Trash Their New XP1 JCB ToughPhone

Towards the end of last year we posted concerning the somewhat garish Sonim XP1 JCB ToughPhone, a cell phone thats been designed to keep functioning in the harshest of environments, and now, in a bid to prove just how indestructible their ToughPhone really is, Sonim have thrown down the gauntlet to the worlds press to try to destroy the XP1 at next weeks Mobile World Congress.

You can find out more concerning the Sonim XP1 JCB ToughPhone’s array of features bu referring to our previous post (linked above) but we simply could not pass up on posting Sonim’s press release inviting the media to try to destroy the handset. And, we should add, that if you happen to be around the venue Sonim intends to set up a number of stalls inviting the public to try to trash the handset.

Here’s the official press release:

Sonim invites MWC media to destroy the Sonim XP1, are you tough enough?

Barcelona, 11th February 2008 – Sonim Technologies, the US based mobile telecoms company and inventors of the “indestructible” Sonim XP1 mobile phone, announced today that the popular “World’s Toughest Phone Tour” would be making an appearance at the Mobile World Congress in Barcelona and challenge attending media to torture the “World’s Toughest” phone.

So confident are SonimTech over the durability of the phone, they are inviting bloggers and journalists across Europe to “torture test” the phone by sending them a new XP1 along with a illustrated how-to-torture guide.

Bob Plaschke, CEO of Sonim comments: ”If you’ve been watching the videos on YouTube, you’ll have seen the Sonim shot with a Glock 9mm by Mobil magazine and a Remington rifle by Metro, the largest paper in Sweden. You’ll have seen the Sonim kicked around, pushed around, put in the oven, put in the freezer and still surviving. I’d like to invite you all to have a go and see if you can finally break it.”

The Sonim XP1 is an IP-54 certified, mil-spec approved, bluetooth and Push-To-Talk enabled GSM phone, engineered to meet the needs of people who work outside the office and outdoor sports enthusiasts, the Sonim XP1 works perfectly in harsh environments. Certified to withstand shock, water, wind, dust, dirt and extreme temperatures, the Sonim XP1 is the only certified phone designed specifically for the lives of people who work and play in demanding conditions.

As well as being very shock water-resistant, the Sonim XP1 is backed by an Unconditional 3 year warranty - and a lifetime warranty for the phone housing with immediate in-store replacement if needed - the XP1 is the only phone that doesn’t compromise on capability, durability or style.

Joakim Wiklund, co-founder of Sonim Technologies comments: “Research commissioned by us indicated that 70% of outdoor workers refrain from using their phones in the workplace because the phone might break, and 40% have broken their mobile phone in the last year, and common reasons are damage from humidity, dropping and crushing the phone. We are aiming to provide a solution to this problem.”

The World’s toughest tour will be driving around the main venue:

Fira de Barcelona – Montjuic Avinguda Reina Maria Cristina, s/n 08004 Barcelona
And at selected locations around the city inviting the public to torture the phone.