Amex Digital Announces GPS Cell Phone with 3D G-Plus Display – Or How Not to Create a Buzz About Your Product

Posted by Andrew Tingle on November 5th 2007 | Respond?

Amex Digital Announces GPS Cell Phone with 3D G-Plus Display

Hong Kong based electronics manufacturer Amex Digital have announced their new GPS cell phone featuring a 3D display known as G-Plus which, ordinarily, we would get rather excited about were it not for the appalling presentation of their online press release – which we would say looks like it was designed by a twelve year were such a blanket statement not especially cruel to twelve year olds the world over.

It really never ceases to amaze us that, having no doubt spent considerable sums of money on product development, some manufactures can then rush out web pages that serve to install little, if any, confidence in the product which sites such as our own would otherwise quite happily rave about (assuming the product is worth raving about in the first place).

And we suggest that this GPS cell phone probably is worth raving about, though it presently has not secured a distributor, as its specifications (featured below) are far from dull and the 3D G-Plus display certainly sounds interesting – as to how it looks in practice, however, is quite another matter as this seemingly key aspect goes wholly uncovered on the phone’s web site. (If we were sceptical types we could be forgiven for assuming that this detail has been skimped over because the technology’s name is somewhat more impressive than the technology itself – but this remains to be seen).

Amex Digital Announces GPS Cell Phone with 3D G-Plus Display Detail