The Coca Cola Condom Concept

Following on from the previously featured Pronto Condom, one of the winners in the International Forum of Design’s Concepts Award 2007 competition is the fascinating idea of packaging condoms in a sealed compartment in the bottom of Coca Cola drink tins which would, it’s hoped, assist in getting supplies of condoms into areas ravaged by AIDS in Africa.

Conceived by a group from Muthesius Kunsthochschule of Industrie Design based in Kiel, Germany, the blurb that accompanies the AIDS is Real Condom Packaging is as follows;

The necessity for condoms in Africa’s struggle to fight AIDS prompted the idea for an alternative form of packaging. The problem: condoms are only available in pharmacies and therefore rarely purchased, as people feel too ashamed to ask for them. The answer: the Coca Cola can – an affordable product for a large number of people – becomes the vehicle for selling condoms. In our modified Coca Cola cans, the concave can base carries the condom. For this the round edge of the can is compressed, the condom is placed in the center and a cap of sheet metal is pressed onto the edge. Labelling on the cans is printed upside down and the cans are displayed likewise so that the enclosed condoms will not be overlooked by customers.

You can view all the winners in the IF Concepts Awards by navigating to the official competition page via this link.