Posted November 9th 2006 by Andrew

Japanese model in Bra

Thanks to the lingerie company Triumph Japan, the ladies amongst you can now help the environment by wearing a bra that contains padded cups that cleverly convert into reusable shopping bags, hence cutting down on waste - however, quite how you’d manage to pull them out from under your blouse without drawing attention to yourself remains a somewhat of a mystery.

Still, if women fumbling under their tops in the middle of a shop floor is going to help save the planet, I don’t doubt that you can not only count on us chaps to be as supportive as the very undergarment in question but you can also rest assured that you’ll rarely visit the supermarket alone again.

Far from just a marketing gimmick, the bra is intended not only to cut down on consumer waste such as plastic bags, but even the bra itself is made from recycled materials – namely recycled plastic bottles - thanks to Triumph’s patented EcoCircle system.

[youtube=http://www.youtube.com/watch?v=7XSj0YADX9M]

 

 

If you are interested in the shopping bag bra you can visit the official web page via this ink, unfortunately at the time of writing no English translation is currently available.



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Related Comments

  1. Rose |

    How the heck would you pull this out of your bra?

  2. Andrew Tingle |

    Rose, I have absolutely no idea. That said, it would certainly be interesting to see this in practice and, if I was a shop owner, I’ld prove my green credentials by offering a discount to any woman who utilized one of these in my shop as I suspect it would be great for business.

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